Top 5 Things The UFL Is Lacking For a Successful Launch
March 20, 2008
I am looking forward to the Launch of the UFL, but I am disappointed on a few things they seem to be lacking that would fuel a successful takeoff. Without these things, I believe that the UFL will not make it and fizzle out.
- HYPE - Having people on board like Mark Cuban and Tim Armstrong you would think they would be able to deliver the hype. Mark is the king of sports hype based on controversy and unusual practices. Tim, embedded in Google should know how to grow successfully. So why is it that they can’t get the media to cover more about the UFL? Do something, anything, to get our attention!
- Convince Us Its Going To Happen - Look, I understand your out stoppin’ the ground trying to get owners to step up and buy into the UFL, but if you can convince the football fan this is going to happen, and its not another flop like the XFL; then the fans will fuel the growth and more investors will see the light. Focus more on growing the fan base.
- More Information - The UFL launch site sucks, is dinky and lacking. The launch date of the UFL is rumored to pushed to 2009 but it’s still showing 2008. You have 2 press releases total and no updated news. If didn’t know any better, I would think you are a 1 man show. Show us some growth man!
- Endorsements & Sponsors - Ok, as much as I don’t want to admit it, people follow brands. If you can get a few good names to back up the UFL, then people will notice. Plus, it gives the UFL legitimacy.
- Player & Coach Commitment - If you can get some good strong names to commit to the UFL, or even show interest, then you can spark fan excitement.
Starting a sports enterprise like the UFL is no easy accomplishment, especially with the competition running such a monopoly on the game. Our top 5 list is not law, but it certainly is a good start.
What things do you think the UFL is in need of to launch successfully?
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